7 min readChapter 5

Legacy

The journey of Thyssenkrupp, from its 1999 formation through merger to its significant portfolio transformations, represents a compelling case study in corporate evolution and adaptation within the global industrial landscape. The company's impact on its industry and society is multifaceted. Historically, its precursor companies, Thyssen and Krupp, were instrumental in Germany's industrialization, providing the foundational materials and engineering prowess that shaped national infrastructure and manufacturing capabilities for over a century. For example, Krupp, founded in 1811, was a pioneer in steel manufacturing, producing everything from railway components and ships to formidable armaments, becoming a symbol of German industrial might. Thyssen, established in 1891, rapidly grew into a vertically integrated steel and coal giant. The merged entity continued this legacy by maintaining leadership in various heavy industrial sectors, influencing material science, manufacturing processes, and global supply chains. For instance, Thyssenkrupp's contributions to high-strength steel alloys, such as those used in advanced crash structures and lightweight components, have been critical for the safety and efficiency advancements in the automotive industry worldwide, enabling better fuel economy and enhanced passenger protection in an increasingly competitive global market. These specialized steel products were developed to meet stringent automotive industry standards for reduced weight, increased rigidity, and improved formability.

Post-transformation, the company has refocused its impact on several key industrial segments. Its Materials Services segment remains a crucial link in industrial supply chains, providing sophisticated material management and processing services to a vast array of clients, from small manufacturers to large industrial players across Europe and North America. This segment leverages a global network of over 270 sites and warehouses, managing a diverse portfolio of approximately 150,000 products, including steel, stainless steel, and non-ferrous metals. The business model increasingly incorporates digital platforms for optimizing logistics, procurement, and inventory management, aligning with broader industry trends towards supply chain digitalization and efficiency. The Automotive Technology segment continues to be a key innovator in components like camshafts, steering systems, and powertrain parts, essential for vehicle performance and increasingly critical for the transition to electric mobility. Thyssenkrupp holds a leading global position in many of these components, constantly adapting its product portfolio to support lightweight construction and efficiency demands driven by the automotive industry's pivot towards electric vehicles and autonomous driving. The Industrial Solutions business, though having seen significant restructuring, still contributes advanced engineering and plant construction expertise, particularly in the process industries and renewable energy sector. This includes the design and construction of large-scale chemical plants, cement factories, and pioneering projects in alkaline water electrolysis for green hydrogen production, catering to the growing global demand for sustainable industrial solutions. The Marine Systems division holds a unique position as a leading European system house for non-nuclear submarines and naval surface vessels, including frigates and corvettes. This division contributes significantly to national and international defense capabilities and advanced shipbuilding technologies, playing a strategic role in European security architecture and maintaining a strong competitive edge in the global naval market, particularly for conventional submarines.

From a financial perspective, the post-elevator sale Thyssenkrupp, while smaller in revenue—with group sales reducing from approximately €42 billion in fiscal year 2019/2020 to around €38 billion in fiscal year 2021/2022 after the divestment—is strategically positioned to achieve greater financial stability and profitability. As a publicly traded company on the Frankfurt Stock Exchange (FWB: TKA), its market capitalization and financial performance are under constant scrutiny by institutional and retail investors. The substantial proceeds of €17.2 billion from the elevator sale, completed in 2020, allowed for a significant reduction in net financial debt by several billion euros and enabled critical investments in the remaining core businesses. This strategic move provided a more robust financial foundation and improved the company's balance sheet, reducing its vulnerability to the cyclicality often associated with its heavy industrial businesses. The company's current strategic framework, initiated under the "Apex" program, aims to improve margins and enhance capital efficiency across its segments, with a view to delivering sustainable value to shareholders. This marks a decisive shift from a historical growth-at-all-costs mentality to one of profitable, focused development, driven by the imperative to achieve a positive free cash flow before M&A consistently.

Thyssenkrupp's innovations and practices have had a lasting influence on others in the industrial sector. The historical development of advanced steelmaking techniques by its predecessors, such as their contributions to high-quality rolled steel and precision forgings, set benchmarks for material quality and industrial production efficiency, influencing global standards. In the modern era, the company's commitment to digitalization, particularly within its Materials Services segment, has provided a model for how traditional industries can leverage data analytics and artificial intelligence to optimize logistics, procurement, and inventory management. Through platforms like "materials.market," Thyssenkrupp has demonstrated how digital tools can streamline transactions, offer transparent pricing, and improve service delivery in a complex B2B environment. Furthermore, its early ventures into hydrogen technology, including the engineering and construction of large-scale alkaline water electrolysis plants with capacities ranging up to hundreds of megawatts, position it as a significant player in the emerging green hydrogen economy. These pioneering efforts influence the broader industrial transition towards decarbonization and sustainable energy solutions, offering a tangible pathway for heavy industry to reduce its carbon footprint and meet ambitious climate targets.

The current status of Thyssenkrupp is one of ongoing strategic realignment and operational optimization. Having divested its most profitable business unit, the company is now intensely focused on developing its remaining industrial and technology segments into "lead businesses," aiming for higher profitability and market leadership in their respective niches. The future trajectory includes a strong emphasis on sustainability, with ambitious targets for carbon reduction – aiming for climate neutrality by 2045 – and circular economy initiatives across its operations, particularly within its steel production and materials services. The company is actively exploring opportunities in new growth markets driven by the energy transition, digitalization, and advanced materials. This involves continued investment in research and development to bring innovative products and solutions to market, such as advanced materials for lightweight construction in aerospace and automotive applications, and increasingly efficient solutions for the production and storage of green hydrogen, responding to global mega-trends. This strategic focus is essential for Thyssenkrupp to maintain its competitiveness against agile specialized firms and large diversified conglomerates in a rapidly evolving industrial landscape.

Reflection on what Thyssenkrupp represents in business history reveals a narrative of immense scale, intricate integration, and profound resilience. It is a testament to the challenges and opportunities inherent in merging two deeply historical and culturally distinct industrial empires. The company's journey highlights the cyclical nature of industrial markets, the imperative for continuous innovation, and the strategic complexities of portfolio management in a globalized economy. Its experiences, particularly with the multi-billion-euro Steel Americas project, which incurred significant cost overruns and subsequent divestment at a substantial loss, and the more recent strategic divestitures, offer valuable lessons on risk assessment, capital allocation, and the critical importance of agility in adapting to unforeseen market shifts and technological disruptions. The Steel Americas venture, designed to create a fully integrated steel production facility in the U.S. and Brazil, suffered from escalating construction costs and a challenging market environment, forcing the company to sell the assets in 2014, fundamentally reshaping its steel ambitions. Thyssenkrupp continues to embody the ongoing transformation of traditional industry into a modern, technology-driven, and sustainability-focused enterprise, navigating a complex path towards enduring relevance in the 21st century industrial landscape by prioritizing financial health, technological leadership, and environmental responsibility.