Rolex
Rolex, founded in 1905, established itself as a pioneering force in the development of the modern wristwatch, transforming it from a fragile accessory into a reliable, chronometrically precise instrument.
Quick Facts
- Founded
- 1905
- Founder
- Hans Wilsdorf
- Origin
- Switzerland
Founders
Story Chapters
Timeline
Rolex Founded
Hans Wilsdorf and his brother-in-law Alfred Davis founded Wilsdorf and Davis in London, the company that would become Rolex.
First Chronometer Certification
Rolex received the first Swiss Certificate of Chronometric Precision ever awarded to a wristwatch from the Official Watch Rating Centre in Bienne.
The Oyster Case
Rolex launched the Oyster, the world's first waterproof wristwatch, marking a major innovation in watchmaking.
Invention of the Perpetual Rotor
Rolex invented the Perpetual rotor, the self-winding mechanism that would become the foundation of modern automatic watches.
Rolex Submariner Launch
The Submariner was introduced as the first divers' watch waterproof to a depth of 100 meters, setting a new standard for aquatic timepieces.
Launch of the Day-Date
Rolex unveiled the Day-Date, the first wristwatch to display the date and day of the week spelled out in full.
Deepest Dive with the Trieste
A specially designed Rolex Deep Sea Special accompanied the Bathyscaphe Trieste to the bottom of the Mariana Trench, proving its durability.
Introduction of 904L Steel
Rolex began using 904L steel, a corrosion-resistant superalloy, for its watches, enhancing their durability and aesthetics.
Cerachrom Bezel Innovation
Rolex introduced the Cerachrom bezel, crafted from a ceramic material that is virtually scratchproof and resistant to UV rays.
Rolex at the Oscars
Rolex became a sponsor of the Oscars, aligning its brand with excellence and achievement in the arts.
Connected Across The Archives
Explore specific connections to other archives—civilizations, conflicts, dynasties, and treaties that share history with this company.

Civilization Archive
(2)Ottoman Empire
Rolex's founding during the Ottoman Empire's decline highlights the shifting global power dynamics that influenced economic opportunities in early 20th-century Europe.
Swiss Confederation
Rolex's inception in 1905 reflects the Swiss Confederation's legacy of precision craftsmanship, crucial in establishing Switzerland's global watchmaking reputation.
Explore Related Archives
Great companies don't emerge in a vacuum. They rise from the foundations of civilizations, the ambitions of rulers, and the aftermath of conflicts. Explore the historical context:

