Fashion & Luxury

Rolex

Rolex, founded in 1905, established itself as a pioneering force in the development of the modern wristwatch, transforming it from a fragile accessory into a reliable, chronometrically precise instrument.

Founded 1905SwitzerlandFashion & Luxury
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Quick Facts

Founded
1905
Founder
Hans Wilsdorf
Origin
Switzerland

Founders

Story Chapters

Timeline

Rolex Founded

Hans Wilsdorf and his brother-in-law Alfred Davis founded Wilsdorf and Davis in London, the company that would become Rolex.

First Chronometer Certification

Rolex received the first Swiss Certificate of Chronometric Precision ever awarded to a wristwatch from the Official Watch Rating Centre in Bienne.

The Oyster Case

Rolex launched the Oyster, the world's first waterproof wristwatch, marking a major innovation in watchmaking.

Invention of the Perpetual Rotor

Rolex invented the Perpetual rotor, the self-winding mechanism that would become the foundation of modern automatic watches.

Rolex Submariner Launch

The Submariner was introduced as the first divers' watch waterproof to a depth of 100 meters, setting a new standard for aquatic timepieces.

Launch of the Day-Date

Rolex unveiled the Day-Date, the first wristwatch to display the date and day of the week spelled out in full.

Deepest Dive with the Trieste

A specially designed Rolex Deep Sea Special accompanied the Bathyscaphe Trieste to the bottom of the Mariana Trench, proving its durability.

Introduction of 904L Steel

Rolex began using 904L steel, a corrosion-resistant superalloy, for its watches, enhancing their durability and aesthetics.

Cerachrom Bezel Innovation

Rolex introduced the Cerachrom bezel, crafted from a ceramic material that is virtually scratchproof and resistant to UV rays.

Rolex at the Oscars

Rolex became a sponsor of the Oscars, aligning its brand with excellence and achievement in the arts.

Connected Across The Archives

Explore specific connections to other archives—civilizations, conflicts, dynasties, and treaties that share history with this company.

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