Procter & Gamble
Procter & Gamble, established in 1837, evolved from a Cincinnati-based partnership of a candle maker and a soap maker into one of the world's largest and most enduring multinational consumer goods corporations, pioneering modern brand management and mass marketing.
Quick Facts
- Founded
- 1837
- Founder
- William Procter
- Origin
- USA
Founders
Story Chapters
Timeline
Founding of Procter & Gamble
William Procter, a candle maker, and James Gamble, a soap maker, founded Procter & Gamble in Cincinnati, Ohio.
First Major Sales Milestone
Procter & Gamble reached $1 million in sales, marking a significant growth milestone for the company.
Introduction of Ivory Soap
Ivory Soap, a revolutionary product that floated on water, was introduced, becoming one of the company's most iconic products.
Launch of Crisco
P&G launched Crisco, the first all-vegetable shortening, changing the landscape of cooking oils and fats.
Radio Soap Operas
P&G began sponsoring radio soap operas, a marketing innovation that gave rise to the term 'soap opera'.
Crest Toothpaste Debut
Crest, the first toothpaste with fluoride clinically proven to reduce cavities, was introduced to the market.
Introduction of Pampers
Pampers, the first disposable diaper, revolutionized infant care and became a staple in households worldwide.
Acquisition of Noxell Corporation
P&G acquired Noxell Corporation, expanding its reach into the cosmetics and personal care industry.
Merger with Gillette
P&G completed a $57 billion merger with Gillette, adding leading brands like Gillette razors and Duracell batteries to its portfolio.
Sustainability Goals
P&G announced ambitious sustainability goals, aiming for a more sustainable future with reduced carbon emissions and waste.
Connected Across The Archives
Explore specific connections to other archives—civilizations, conflicts, dynasties, and treaties that share history with this company.
Civilization Archive
(1)
Conflict Archive
(2)American Revolutionary War
P&G emerged in 1837, a period of American industrial growth influenced by post-Revolutionary War economic policies and market expansion.
French Revolution
The upheaval of the French Revolution redefined economic systems, indirectly shaping P&G's strategies in a rapidly changing global market.
Explore Related Archives
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