Natura
Natura, founded in 1969, evolved from a personalized cosmetics shop in Brazil into a global beauty group, pioneering sustainable business practices and a robust direct sales model that empowered millions of consultants.
Quick Facts
- Founded
- 1969
- Founder
- Luiz Seabra
- Origin
- Brazil
Founders
Story Chapters
Timeline
Natura Founded
Luiz Seabra founds Natura in São Paulo, Brazil, with a vision to create a beauty brand rooted in sustainability and natural ingredients.
First Product Line Launch
Natura introduces a product line that utilizes natural ingredients from the Amazon rainforest, setting a new standard in the beauty industry.
International Expansion
Natura begins its expansion into international markets, bringing its ethos of sustainability to a global audience.
Environmental Advocacy
Natura becomes a vocal advocate for environmental preservation, influencing industry standards and promoting sustainable practices.
B Corp Certification
Natura becomes one of the first major corporations to achieve B Corp certification, recognizing its commitment to social and environmental performance.
Public Offering
Natura goes public on the São Paulo Stock Exchange, marking a significant milestone in its growth and expansion.
Acquisition of Aesop
Natura acquires Australian luxury brand Aesop, expanding its portfolio and strengthening its position in the global market.
Carbon Neutral Commitment
Natura commits to becoming carbon neutral, furthering its dedication to environmental sustainability.
The Body Shop Acquisition
Natura acquires The Body Shop, enhancing its global presence and reinforcing its commitment to ethical beauty.
Natura & Co Formation
Natura forms Natura & Co, a group that includes Aesop, The Body Shop, and Avon, creating a powerhouse in the global beauty market.
Connected Across The Archives
Explore specific connections to other archives—civilizations, conflicts, dynasties, and treaties that share history with this company.
Civilization Archive
(4)Arawak Civilization
Natura's founding in Brazil reflects the enduring cultural legacy of the Arawak civilization, which shaped regional traditions and practices.
Aztec Civilization
Natura's establishment coincided with the Aztec civilization's peak, underscoring the diverse indigenous cultures that thrived before European colonization.
Guarani Civilization
Natura's Brazilian origins are intertwined with the Guarani civilization, whose cultural and social influences remain significant in the region's history.
Inca Civilization
The rise of the Inca Empire alongside Natura's founding highlights the historical prominence of pre-Columbian societies in shaping South American heritage.
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