Finance

Klarna

Klarna is a global financial technology company that pioneered and popularized the 'Buy Now, Pay Later' payment model, transforming e-commerce transactions by enabling consumers to receive goods before payment or pay in installments, while assuming credit and fraud risk for merchants.

Founded 2005SwedenFinance
Klarna logo

Quick Facts

Founded
2005
Founder
Sebastian Siemiatkowski
Origin
Sweden

Founders

Story Chapters

Timeline

Klarna Founded

Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson officially founded Klarna, introducing a revolutionary 'try before you buy' payment model.

Expansion to Germany

Klarna expanded its services to Germany, marking its first foray into the international market.

Klarna Acquires SOFORT

Klarna acquired German payment service SOFORT, strengthening its position in the European market.

Entry into the U.S. Market

Klarna entered the U.S. market, signaling its ambition to become a global player in fintech.

Partnership with ASOS

Klarna partnered with ASOS, a major online fashion retailer, further solidifying its presence in the e-commerce sector.

Becomes a Unicorn

Klarna achieved 'unicorn' status, reaching a valuation of over $1 billion.

Significant Growth During Pandemic

The COVID-19 pandemic accelerated Klarna's growth as online shopping surged globally.

Raised $1 Billion in Funding

Klarna raised $1 billion in a funding round, further enhancing its global expansion efforts.

Focus on Sustainability

Klarna announced initiatives to promote sustainability, reflecting its commitment to ethical business practices.

Launch of Klarna App

Klarna launched a comprehensive app that integrated shopping, payments, and personal finance management.

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