Grupo Modelo
Grupo Modelo is a leading Mexican brewing company, founded in 1925, that evolved from a domestic enterprise into a global beverage powerhouse, most notably recognized for its iconic Corona Extra brand.
Quick Facts
- Founded
- 1925
- Founder
- Braulio Iriarte
- Origin
- Mexico
Founders
Story Chapters
Timeline
Founding of Grupo Modelo
Braulio Iriarte, alongside his partners, officially founded Grupo Modelo in Mexico City, setting the stage for a new era in the Mexican brewing industry.
First Major Breakthrough
Grupo Modelo gained significant attention at a local festival, where their beer was enthusiastically received, marking their first major success.
Corona Brand Launch
Grupo Modelo launched the Corona brand, which would eventually become its flagship product and a symbol of Mexican beer worldwide.
Expansion and Growth
The company expanded its operations, acquiring new facilities and increasing production to meet growing demand both domestically and internationally.
International Market Entry
Grupo Modelo began exporting its products to international markets, introducing the world to the unique flavors of Mexican beer.
Leadership Transition
Braulio Iriarte stepped down from his leadership role, marking a significant transition in the company’s history as new leaders took the helm.
Braulio Iriarte's Passing
The founder of Grupo Modelo, Braulio Iriarte, passed away, leaving behind a legacy of innovation and success that shaped the company’s future.
Corona's Global Success
Corona became one of the best-selling imported beers in the United States, solidifying Grupo Modelo’s presence in the international market.
Acquisition by Anheuser-Busch InBev
Grupo Modelo was acquired by Anheuser-Busch InBev, marking a new chapter in its history as part of the world’s largest brewing company.
Sustainability Initiatives
The company launched new sustainability initiatives, focusing on environmentally friendly practices and reducing its carbon footprint.
Connected Across The Archives
Explore specific connections to other archives—civilizations, conflicts, dynasties, and treaties that share history with this company.
Civilization Archive
(2)Aztec Civilization
Grupo Modelo operates in Mexico, a region once under Aztec rule, whose cultural and agricultural practices continue to influence local traditions.
Spanish Colonial Civilization
Grupo Modelo's establishment in Mexico reflects the enduring economic and cultural impacts of Spanish colonial rule on the country's development.
Conflict Archive
(1)
Explore Related Archives
Great companies don't emerge in a vacuum. They rise from the foundations of civilizations, the ambitions of rulers, and the aftermath of conflicts. Explore the historical context:
