Fashion & Luxury

Fendi

Fendi is an Italian luxury fashion house recognized for its pioneering work in fur and leather goods, evolving from a Roman atelier to a global brand under multigenerational leadership and strategic innovation.

Founded 1925ItalyFashion & Luxury
Fendi logo

Quick Facts

Founded
1925
Founder
Adele & Edoardo Fendi
Origin
Italy

Founders

Story Chapters

Timeline

Fendi Founded

Adele and Edoardo Fendi open their first leather and fur shop in Rome, marking the beginning of the Fendi brand.

Selleria Line Launch

Fendi introduces the Selleria line, showcasing innovative techniques and setting the brand apart in the luxury market.

International Expansion

Fendi begins expanding internationally, opening new stores in key markets and gaining global recognition.

Fur Coat Innovation

Fendi introduces its iconic fur coats, becoming a symbol of luxury and craftsmanship in the fashion industry.

Baguette Bag Launch

The introduction of the Fendi Baguette bag becomes a cultural phenomenon, solidifying the brand's trendsetting reputation.

LVMH Acquisition

LVMH acquires a stake in Fendi, providing the brand with resources for further expansion and innovation.

Palazzo Fendi Opening

Fendi opens the Palazzo Fendi in Rome, showcasing its heritage and commitment to luxury.

Sustainability Initiatives

Fendi launches sustainability initiatives, reflecting its commitment to ethical and responsible practices.

Digital Expansion

Fendi embraces digital technology with the launch of its e-commerce platform, reaching a new generation of consumers.

Centennial Celebration

Fendi celebrates its 100th anniversary, reflecting on its legacy and looking forward to the future of luxury fashion.

Connected Across The Archives

Explore specific connections to other archives—civilizations, conflicts, dynasties, and treaties that share history with this company.

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