ASICS
ASICS, founded in post-war Japan, evolved from a manufacturer of specialized athletic footwear to a global leader in performance sports equipment, driven by a philosophy centered on physical and mental well-being.
Quick Facts
- Founded
- 1949
- Founder
- Kihachiro Onitsuka
- Origin
- Japan
Founders
Story Chapters
Timeline
Founding of Onitsuka Co., Ltd.
Kihachiro Onitsuka founded Onitsuka Co., Ltd. in Kobe, Japan, with the aim of producing high-quality athletic shoes to inspire the youth through sports.
Introduction of the Tiger Shoe
The Tiger sports shoe was introduced, revolutionizing the market with its innovative design and performance, marking the company's first major success.
Tokyo Olympics
The Tokyo Olympics showcased Japanese athletic prowess, boosting the profile of Onitsuka Co., Ltd. and setting the stage for international expansion.
Formation of ASICS Corporation
Onitsuka Co., Ltd. merged with two other companies to form ASICS Corporation, adopting a new name that reflected its commitment to a sound mind and body.
Introduction of GEL Technology
ASICS introduced GEL technology in its footwear, enhancing cushioning and performance, further establishing the brand as a leader in innovation.
Opening of ASICS Institute of Sport Science
ASICS opened its Institute of Sport Science, dedicated to research and development in sports technology and performance.
Acquisition of Haglöfs
ASICS expanded its product line by acquiring Haglöfs, a Swedish outdoor brand, marking a significant diversification in its offerings.
Launch of ASICS Global Campaign
ASICS launched a global campaign focusing on its core philosophy, reinforcing its position as a leader in the sportswear industry.
Introduction of FlyteFoam Technology
ASICS introduced FlyteFoam technology, offering lightweight cushioning and setting a new standard in running shoe performance.
Sustainability Initiatives
ASICS announced new sustainability initiatives, focusing on reducing its environmental impact and promoting eco-friendly practices across its operations.
Connected Across The Archives
Explore specific connections to other archives—civilizations, conflicts, dynasties, and treaties that share history with this company.
Civilization Archive
(2)Edo Period Japan
ASICS emerged post-WWII, during Japan's economic recovery, drawing on Edo period's cultural legacies and craftsmanship traditions to influence its brand ethos.
Meiji Japan
The Meiji Restoration's modernization efforts laid the groundwork for Japan's industrial growth, fostering an environment where ASICS could thrive in the sportswear industry.
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